Let’s run a complete social media audit using AI—analyzing a profile, comparing it to competitors, and generating a tailored content strategy for better growth and engagement. You can do all of this with just a few prompts and a single URL.
🔗 STEP 1: Get the URL of the social media account
Start with the source: Open the social media profile you want to analyze (Instagram, TikTok, LinkedIn, etc.) so you can copy the full URL from your browser. You’ll be feeding this directly into ChatGPT.
📋 STEP 2: Copy the analysis prompt
Prep your first instruction: Use this prompt to kick off your audit:
Analyze the social media account at PASTEURL and provide a detailed report on its content strategy. Specifically, identify the types of content shared (e.g., images, videos, text posts), posting frequency (daily, weekly, etc.), and engagement metrics (likes, comments, shares, overall interaction levels). Additionally, highlight any patterns or trends in their content performance and suggest possible reasons for their engagement levels.
Copy this into your clipboard, and paste it into ChatGPT in another tab.
🧠 STEP 3: Paste the URL into the prompt
Customize the instruction: Replace PASTEURL in the prompt with the actual URL of the profile. It should now read something like:
Analyze the social media account at https://www.instagram.com/exampleprofile…
This gives the AI the full context for a targeted breakdown.
🚀 STEP 4: Run the prompt in ChatGPT
Fire off the analysis: Paste your edited prompt into ChatGPT and hit enter. The output will give you a full snapshot of the account’s content strategy, what’s working, and what’s a waste of time.
🆚 STEP 5: Compare to competitors
Run the second prompt: Copy and paste this next:
Now, compare this social media account to 2-3 competitors in the same industry or niche. Identify similarities and differences in content strategy, posting frequency, and engagement levels. Highlight what this account is doing well and where it could improve based on competitor performance and industry best practices.
You can let ChatGPT pick the competitors, or name specific ones for a targeted review.
📈 STEP 6: Get a tailored content strategy
Use your final prompt: Once the comparison is complete, move on to this third and final prompt:
Based on the analysis and competitor comparison, suggest a tailored content strategy to improve engagement and growth. Provide recommendations on content types, posting schedule, and potential engagement tactics (e.g., hashtags, collaborations, interactive posts). Additionally, suggest any specific trends or formats that could work well for this account.
This will generate a custom game plan for future content.
🗂️ STEP 7: Implement your insights
Capture the results: Copy and paste the outputs into a doc or your task manager for later reference. Translate some of these insights into actions you can take this week, this month, or this year. This gives you a ready-to-go strategy deck that you can implement or hand off to a team.
✅ Conclusion:
You’ve learned how to turn a single social media URL into a full content audit, competitor benchmark, and strategy blueprint—using just three powerful AI prompts. Perfect for marketers, creators, and consultants looking to scale smart.
