From Prompt to Premiere: The Future of Filmmaking 🎬
“This is the last frontier of media – billions of people making high-end content.”
– Chris Valenzuela, Runway CEO
Hello Reader,
Prompt engineers are movie producers now.
Producing video content used to require access to equipment, and talent, and funding. Not anymore.
Now, you don’t need a movie studio, or a graphics budget, or any skills. Just a good idea (and good taste!) can make a good movie, with a little prompting.
Google’s new Veo 3 model has generated some amazing new videos on the Internet the past couple of weeks, including:
Big ideas can become high quality videos with only a text prompt.
🪄 Abracadabra
The magic word ‘abracadabra’ is from ancient Hebrew, and it literally means ‘I create what I speak.’
Imagine telling our ancestors, from centuries past, what you can make with just your words, and modern technology.
If you’d like to chat with Benjamin Franklin, for example, you can use this Custom GPT to describe what text-to-video does. His responses to learning about modern technology are always enlightening, and remind me of the wonders of our common day.
If you’d like to see some examples of the latest video models, watch my short video below:
After Apple published a paper ‘The Illusion of Thinking,’ challenging the ability of LLMs to ‘think’ vs recognise patterns, there has been a response that reframed the debate (note the author, see if you get the joke)
An openly AI-generated ad aired during the NBA finals, previewing the future of advertising (and it slaps)
Hollywood studies are suing Midjourney for copyright infringement
