Marketers are smart losers.

Marketers are smart losers.

🖌️ “Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.” – Scott Adams Hello Reader, It gives me no pride to say this, but when I look at the many hundreds (maybe thousands) of marketers that I know, there are three common characteristics all marketers share: they’re smart they’re creative and they’re losers. Alex Bogusky took these photos because he learned the hard way. 💡 The Irony of Expertise Expertise is not developed from natural talent. Expertise is…

The OpenClaw TED Talk (and Downtime)

The OpenClaw TED Talk (and Downtime)

🌱 “If you aren’t growing into the future, you are shrinking into the past.” – David Droga Hello Reader, Have you ever heard of the Diffusion of Innovation? It’s a bell-curve distribution of how technology is adopted over time. OpenClaw is not cutting-edge technology. It is bleeding-edge technology. Using it is bloody and difficult. This is what the founder of OpenClaw, Peter Steinberger, published on his blog this week: When I had both of my OpenClaw agents running on 4.29, they were…

Take a Tour of the AI Campus

Take a Tour of the AI Campus

🤖 “By the end of this decade, there will be machines that can carry out most human professions at least as well as a typical human.” – Ray Kurzweil Hello Reader, There’s a point on every skill curve where dabbling doesn’t work. You’ve watched the demos. Read the articles. Tried a few prompts that sort-of worked. Maybe you’ve even paid for a subscription that you forget to use. And somewhere in the back of your mind, a quiet voice is asking: am I actually getting better at this, or am I just…

Lock in the AI Campus Founder rate before April ends

Lock in the AI Campus Founder rate before April ends

“I use AI every day now, and I hardly did before taking this training programme. Caelan’s positivity and enthusiasm is really engaging. His workshops are full of facts and anecdotes, and a lot of fun.” – Silena Kirkconnell-Kawana Hello Reader, If AI is becoming more important in your work, but you still don’t have a real system for getting better at it, this is your opportunity to excel. For the rest of April, you can join the AI Campus Founders Plan for $500/year and keep that rate for life….

AI increases volume. Humans determine value.

AI increases volume. Humans determine value.

🗂️ “When L&D professionals consciously decide where to engage AI and where to stay human, work becomes lighter rather than heavier. Use AI to help you craft, collect and publish – but sort and polish on your own.” Hello Reader, In my recent article for the Australian Institute of Training & Development, I used my 5-Step Creative Process to help Learning & Development practitioners redesign learning workflows around human judgment. If you’ve never seen my 5-Step Creative Process before, it…

Prompt Like A Pro: Hands-On AI Workshop This Week

Prompt Like A Pro: Hands-On AI Workshop This Week

🧐 “The most difficult part of adult learning is choosing to learn.” – Seth Godin Hello Reader, At the end of this week, I will be sharing my signature AI presentation Prompt Like A Pro: Practical AI Techniques in the AI Coaching Academy. This is a high-energy, hands-on workshop where you’ll practice live with ChatGPT, Gemini, Claude, and Perplexity while learning the PILLARS framework for reliably great prompts. You’ll distill long PDFs in minutes, create a Custom GPT that mirrors your voice,…